To celebrate the nationwide release of the limited color “Aqua Green” for the Ploom AURA heating cigarette device and the new “Black Menthol” and “Fresh Mint” brands of Ploom’s exclusive EVO cigarette sticks, an immersive experience will be held from December 1 (Monday) to December 7 (Sunday), 2025 at the Ploom x NAKED, INC. Pop-Up Store Shibuya” will be held for a limited time from December 1 (Mon.) to December 7 (Sun.), 2025.
Sponsored by
An extraordinary space where you can experience all the charm of Ploom on three floors!
Designed as an “urban oasis,” the pop-up store is an immersive experience spot where visitors can experience the “exceptional smoke” of “Ploom AURA” and “EVO,” where heated cigarettes are available throughout the entire building. The exterior OOH design is based on the concept of a “smoke shop”. The exterior OOH was designed by canaria inc., and the eye-catching visuals will invite visitors to the pop-up store, which will be located on the 2nd floor. NAKED, INC., a company that uses the power of art and technology to provide new and exciting experiences and values, will produce the scenography on the 2nd floor, the centerpiece of the event, which will feature a plant world inspired by the limited Ploom AURA color “Aqua Green” and an ice world inspired by “EVO New Menthol”. The third floor, which is equipped with a lounge space, is an interactive space with a sense of immersion. On the 3rd floor, a lounge space will offer original drinks from “The SG Club,” a popular bar in Shibuya, and macaroons from “Pierre Hermé Paris. On the 1st floor, a Ploom Shop will offer a wide range of standard Ploom products in addition to NAKED, INC.’s originally designed limited edition set boxes.
The highlights of each floor are as follows.
2FPloom x NAKED, INC. Immersive Experience
NAKED, INC. has produced an immersive experience on the 2nd floor. The “Aqua Green Experience Area,” a world of plants inspired by Ploom AURA’s limited edition color “Aqua Green,” offers a “healing moment” where visitors can forget the hustle and bustle of the city. The “EVO Menthol Experience Area,” a world of ice next to the “EVO Menthol Experience Area,” is a space where visitors can enjoy “the ultimate in flavor. The interactive visual space allows visitors to see, touch, and breathe on the ice, and to enjoy an extraordinary experience while being soothed by the light effects.
In addition, a permanent photo booth allows visitors to enter and take photos as if they themselves were frozen. In addition, photographer Koichi (Koichi Iwamatsu) will hold a photography event for visitors on 12/1 (Mon.) from 17:00 to 20:00 only. The photos taken will be given away for free.
3FPloom Urban Oasis Lounge
The relaxing lounge space on the 3rd floor features a cafe and music booth. Original drinks by “The SG Club,” a Shibuya bar that has won numerous honors, including “TheWorld’s 50 Best Bars,” the world’s highest bar award, and macaroons by “Pierre Hermé Paris” will be offered. In addition, the music booth will host “Ploom Urban Night,” a music event featuring gorgeous guest artists who will change daily. Visitors can enjoy a “special smoke” with contents that satisfy all five senses.
Ploom Urban Night
Venue: Music booth in the lounge on the 3rd floor
Time: 19:00 START for all dates
Details to be announced on the official Instagram
| Schedule | Performances | Program |
| 12/1(Mon.) | THE BAWDIES | Acoustic Live |
| 12/2(Tue) | Licaxxx | DJ |
| 12/3(Wed) | AAAMYYY | DJ |
| 12/4(Thu) | Umeda Cypher | Live & Talk Event |
| 12/5(Fri) | Jeremy Quartus | DJ |
| 12/6(Sat) | Ginza Takeuchi | DJ |
| 12/7(Sun) | Daigos(D.A.N) | DJ |
No admission for those under 20 years old.
* Photo ID required for admission.
* Free admission (first-come-first-served basis on the day)
* Event details are subject to change.
1FPloom Shop
On the 1st floor, which houses the Ploom Shop, a wide range of standard Ploom products are sold, in addition to the pop-up limited edition set box originally designed by “NAKED, INC. In addition, a service that allows customers who purchase an aqua green device at the pop-up store to have an original graphic design by NAKED, INC. printed on the front panel on the spot will also be offered.
Services and event details are subject to change without notice. Images are for illustrative purposes only.
Outline of the event
Store name: Ploom × NAKED, INC. pop-up store Shibuya
Dates: December 1 (Mon.) – December 7 (Sun.), 2025
Hours: 11:00 – 20:00 *17:00 – 20:00 on 12/1 (Mon.), 11:00 – 21:00 on 12/6 (Sat.) and 12/7 (Sun.)
Venue 19-3 Udagawacho, Shibuya-ku, Tokyo (Map )
Organizer: Japan Tobacco Inc.(JT)
Official website
Official Instagram (@discover_ploom)
This pop-up store is only open to those who are 20 years old or older.
